Is the packaging design of erotic toys important？
With the changing times, erotic toys are gradually accepted by the public, and the industry tends to develop into maturity. The market is also flooded with packaging design of erotic toys with very different styles.
Consumers’ impression of sex toys is no longer realistic and vulgar appearance, the covert anthropomorphic shape is more sought after by the market, especially for women’s toys, more to attract attention to the delicate and compact appearance of the presentation. Colors are also rich and varied, while the shape of the pattern of the sex toy packaging is mostly simple design.
At the same time, the packaging of sex products has also changed. Instead of confusing and vulgar expressions, It is more obscure and sophisticated, in response to the hidden needs of consumers.
As the market expands and consumer perceptions change, the adult toy package is no longer just a package to protect the sexual product, but also represents the brand concept, market positioning, product definition, and the pursuit of consumer favorite design principles. Therefore, in the sales of intimate toys, the design of the packaging is also very important.
1. Brand concept, showing the position of the enterprise in the industry
Unique packaging allows users to easily remember the brand logo, thus firmly grasping the company’s position in the industry.
This is very important for brands that focus on this category of retail, the packaging will represent their brand.
Sexy toy packaging design is a marketing tool that is widely sought after by consumers to promote their brands and increase their market share.
I’m sure you’re familiar with this concept, as famous brands in the industry such as Womnizer, Satisfyer, and Love Honey have done this, and they have their own style of sex toy packaging design, which is always updated to keep up with trends.
When your packaging of adult novelty toys leaves an impression on consumers, it’s hard to make them forget your brand.
2. Packaging design of erotic toys to the market positioning
You may be curious how the packaging of sex toys can reflect the market positioning. Packaging is to the product as clothing is to human beings, before understanding a fun toy, perhaps the first thing consumers see is the packaging, through the packaging can initially understand the product. The so-called market positioning is the positioning of different consumer groups, different consumer groups naturally have different pursuits for packaging, so different market positioning can naturally be reflected through different packaging designs to achieve differentiated marketing.
3. Product Definition
Packaging often initially displays key information about the erotic product, through the vibe sex toy product packaging, to determine the consumer’s initial impression. One is to protect this adult toy; the other is to beautify and promote erotic toys. In the past, people mainly rely on the salesman’s promotion and introduction when buying goods, but now supermarkets or online shopping self-selection has become the most common way for people to buy play toys. In the process of consumer shopping, the sextoy packaging contains information about the sexy toy’s function and naturally acts as a silent advertisement or silent salesman. If the product packaging design can attract the eyes of the majority of consumers and fully stimulate their desire to buy, then the packaging design truly reflects the definition of the product.
4. Make users feel good about the adult novelty product and improve the market competitiveness of adult sex toy products
To make your toys highly competitive, you must do custom sextoy packaging. Through packaging, you can make business adjustments and improve competitiveness.
The unique packaging of high-quality intimate toys must reflect the characteristics of the consumer group, the age of the consumer group, occupation, and consumption habits to make a basic judgment, so as to help the business design in the identification, easier to make users feel good about the product.
The pursuit of high-end design of erotic toy packaging is also crucial. On the one hand, it can meet the personalized packaging needs of some customers; on the other hand, it can improve the packaging ability of enterprise products and enhance the beauty of enterprise products.
Let’s go back to the question, do you think the outer packaging design of erotic toys is important?
At the beginning of the article, we believe you have already experienced WINYI’s unique sex product packaging, as an industry-trusted veteran design manufacturer, we are committed to providing customers with not only good quality and cost-effective pleasure toys, but also provide custom packaging, product design(ODM OEM) services.
Choosing WINYI is always the right choice for you.
For more details on packaging design for erotic toys, please feel free to contact us at info@szwinyi.com
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